Paula Neal Mooney

Yesterday I was in Barnes & Noble reading a new SEO book called Search Engine Optimization Bible.

SEO or SEM? øøø SEO and SEM!

Just when I talked about ditching my SEO efforts and concentrating on making money thru Google Adwords’ search-engine marketing, the SEO Bible book pretty much taught me I could do both.

Reminds me of when my Bishop says “instead of either/or, focus on both/and.”

Want to seriously make money online in 2008?

So if you really want your career to be online marketing, webmastering, blogging and the like, I recommend buying books like the SEO Bible — or at least standing around in bookstores and reading them for free, like I did.

The author gave so many in-depth tips that are hard to repeat or remember here, but I did soak up the section on Google Adwords marketing and her tips to:

1. Continually tweak and rewrite your ads to see what works.




2. Take advantage of their website optimizer beta to experiment and find out which ads are successful.




3. To stay away from dead words that Google doesn’t look at anyway like “and,” “the” and other words that aren’t underlined in blue on the top right-hand side of search-engine results pages.

Advertising With Google Adwords Works!

Finally, after only one or two days using Google Adwords, I see why it works.

If you haven’t already, sign up for Google Adwords, pay the nominal $5 fee or whatever it is, then make sure to research your keywords very well before writing your ad.

When I wrote one ad too generally, I got too many clicks and paid $5 in one day for traffic that I didn’t really have a product to pitch that was worth that much.

But another ad I wrote more specifically in an area that didn’t have much ad competition on Google has already proven well worth it.

On that ad, I spent $2.75 on advertising and the same day reaped $7 in referral fees for the service. So all I need to do is keep doing that 10- and 100-fold to start seriously seeing some profits.

Do you use Google Adwords?

If so, are you making a good profit from it?

Let me know your tips…

I found the MP3 of Alicia Keys’ “No One” single here on iTunes for only 99 cents.

“No One” is the song that’s captivated the nation off Alicia Keys‘ new As I Am (CD version) and the As I Am MP3 album.

Two MP3 Versions of Alicia Keys’ “No One” Song?

I’m glad the “No One” MP3 version is on iTunes.

Because Amazon has this No One (Ft. Alicia Keys) MP3 song with some guy named Ikes.

It’s available for download starting January 1, 2008.

But if you play the preview now, it’s still Alicia Keys’ singing “No One” after the rap intro.

Whatever.

Either way, “No One” by Alicia Keys is a great, lilting, beautiful song.

I like it, my husband likes it — and we’ve played it so much our kids like it too.

So I finally “repositioned myself” and am changing my method of bringing buyers to my website by using Google Adwords to advertise my websites.

I’d run an advertising campaign before on my dad’s tax website using Google Adwords without much success, but I’ve been newly inspired by Connected Internet’s article called “How to Spend Next to Nothing in Adwords and Rake in a Profit.”

After reading that, I set up three new Google Adwords campaigns - two pitching music products, another pitching a Google product.

It makes sense to pitch products that can make you back more money (like Amazon Associates products, etc.) than your advertising campaign costs.

Getter Better Web Traffic With Better Keywords

By using specific long tail keywords, say for example “buy a doberman puppy online” instead of generic stuff like “buy food” — you’re getting the people most likely to click on your ad and follow thru and buy whatever you’re pitching.

Check how much you’re making versus spending

The best part about Google Adwords campaigns are that you can check to see how much money you’re making (and spending) as often as you want to — and set limits.

For example, I’ve got a couple of my campaigns set at no more than 7 bucks per day, so I won’t go over spending on advertising.

So play around with the minimum amounts you need to pay per click based on your longtail, specific keywords chosen (use my favorite revamped SEO Book Keyword Tool to figure out hot ones, or go with your gut) and play around with what combination will give you the max clicks predicted by Google.

Contrast that with how much of your product or service you’re selling.

Keep the Google Adwords campaigns that make you money

Sounds pretty simple — thank God I gave Google Adwords another try.

The best part is that you don’t have to pay the Google Adwords money right away, so you’ll have time to figure out what’s working and what’s not.

For example, if you’re selling a specific MP3 song that’s costing you $1 per day to advertise, but making you $2 per day in affiliate revenue from Amazon — that’s a win-win advertising situation.

But if it’s the reverse, obviously dump or tweak that campaign to make you more money.

Make Your Google Adwords Get Attention

Write up your Google Adwords to stand out.

One good trick that I believe is helping get attention Blue Hat SEO’s tips for getting your website to stand out in the SERPs, so try out that same philosophy in your Google Adwords — but read thru their terms to make sure it’s okay.

I’m excited!

No wonder some people make so much money using Google Adwords — correctly, that is.

Of course, at the beginning of 2008 I’ll let you guys all know my earnings…

Yesterday I downloaded the MP3 of the 1234 song by Feist [aff], a beautiful, ethereal song.

“1…2…3…4…
Tell me that you love me more…
Sleepless long nights…
That’s what my youth was for…”

The MP3 of the 1234 song by Feist [aff] is quiet and pretty and meaningful.

It sticks with you.

I downloaded Mary J. Blige’s “Just Fine” Mp3 [aff] yesterday for only 89 cents.

I’m glad I did.

I was miffed at my man for ignoring me during his important Fantasy Football playoff game the night before — so I took Mary and our “Just Fine” selves on my MP3 player to the health club.

Three blissful hours of workout time, with Mary’s “Just Fine” pumping so fast on the elliptical trainer to get me up and moving.

I love the lyrics, I love everything about that song.

When Mary says “I like what I see when I’m looking at me as I’m walking past the mirror,” she’s not saying it out of vanity.

You can tell she’s saying it because she is finally starting to believe that God has made her — and you and me — “just fine.”

If you’re thinking about creating your own website to make money online, make sure to choose your domain name in such a way that’ll bring you the most traffic from Google.

Like when I started a website helping people find Wii stock for $249.99, I made sure to include good keywords in the domain name.

Make liberal use of the SEO Book Keyword Tool combined with Google suggestions — those terms that appear as you’re typing a search term into the Google toolbar search box — to figure out the kind of stuff people type in.

Check out your dot com domain name competition

I used to SEO Book Keyword Tool to find out that there’s a healthy search interest in Pastry Shoes, but then I Googled the competition to find that another website has got that pretty locked up in a good way, so I decided to go another route.

So before you just type any ol’ name in GoDaddy.com or wherever, make sure to research it first so you’ll get natural traffic from it, like my other site about where to buy Nintendo DS Lite in stock.

Using good keywords in your dot com name — and especially long keywords! Don’t worry if you’ve got 5 or more words in there; I’ve gotten a lot of success with that — will help people find you.

Stay tuned for my step-by-step instructions to setting up your own website…

No, there’s no J. Holiday plane crash and he’s not dead, despite the latest rumors — or was it another text message — the third this week — stating false stuff like “J. Holiday killed in plane crash” or something?

J. Holiday Not Killed in a Plane Crash…

…because once again, I see no valid news reports that state that about J. Holiday.

Does anyone know who’s sending these text messages?

J. Holiday, Lil Wayne and Soulja Boy…

I’m glad Soulja Boy came out pretty quickly and let us all know his mom didn’t die.

Hopefully J. Holiday and Lil Wayne will do the same, too.

Who’s sending the fake text messages about J. Holiday and a plane crash?

I wonder who’s sending these and what they’re getting out of it?

Obviously the Lil Wayne getting shot 5 times lie was biting off the real-life incident when Tupac got shot 5 times, the first time…

And the Soulja Boy mom dying falsity was obviously a ruse similar to Kanye West’s real life tragedy…

Now the J. Holiday fake plane crash story reminds me of the day the music died and Buddy Holly was really killed in a real plane crash.

What rapper/tragedy/fake story will these people text en masse tomorrow?

Increase website traffic…
Increase website traffic…
Increase website traffic…

It’s a mantra that is typed into search engines nearly 500 times per day.

How did I know that people type “increase website traffic” into Google and Yahoo and MSN every day?

Because the lovely SEO Book Keyword Suggestion Tool just updated their tool to report daily search words — and the tool is down a lot less than before.

So I typed the word “traffic” into the keyword tool thingee and found out that “increase website traffic” places in perfect position #7 with about 494 searches estimated daily.

I love that thing!

Somebody give Aaron Wall something!

Here we go again with the Google trends showing people typing in “lil wayne shot” and “did lil wayne get shot” and “lil wayne news” and “lil wayne shot 5 times” and “lil wayne shooting” and “lil wayne got shot.”

But a quick check of Google News for any valid Associated Press articles about Lil Wayne shows that there is no news of a shooting.

Obviously someone is sending fake text messages to a bunch of people trying to get us riled up with fake news.

If it’s not reported by the Associated Press or other valid news organizations — not just blogs — I won’t believe it.

UPDATE: SOULJA BOY CONFIRMS ON MYSPACE THAT HIS MOM IS NOT DEAD…

Here we go with what I’m hoping is just another internet rumor.

People are searching hard for…

“soulja boy mother” and…
“soulja boy mother died,”
“soulja boy mom,”
“soulja boy news,”
“soulja boy mom died,” and…
“soulja boy mother dies.”

Did Soulja Boy’s Mom Really Die?

Doubt that its true.

Here’s the route I took to try and verify the vicious story:

1 - First, figure out Soulja Boy’s real name: DeAndre Way

2 - Check Google News for valid news stories about DeAndre Way’s Mom or Soulja boys’ mom…Nada - and I’m not trusting those scraper blogs with all the “soulja boy’s mom died” titles.

3 - Next, figure out the difference between “Souljah” and “Soulja” boy …my goodness gracious…

4 - Lastly, hope that stupid “…watch me Superman dat ho…” line turns people off the damn Crank Dat song.

5 - Pray Soulja Boy’s mom is really okay, and curse those folks just wanting to start an internet rumor and who are probably only remembering the sad death of Kanye West’s mom.

Kanye was so broken up over that tragedy, let’s not give DeAndre Way a scare he doesn’t need…